Visual Identity

TEDxCPP was an independently organized TED event held annually on the campus of Cal Poly in Pomona. For its third and final year, the theme, “Uncharted Territory,” was conceived to inspire thought and discussion from the variety of topics curated for the event. The visual identity of the event aimed to convey the idea of entering into the vast unknown.
Over 500 people registered for and attended the event including the university president. The deliverables for the 2017 event included printed posters, flyers, handbills, guest name tags, event programs as well as digital materials such as marquees and social media covers, banners, and other promotional graphics.

Print: tabloid posters, letter-sized flyers, ¼ letter-sized handbills, event programs (5 in. x 8 in.), guest and team name tags (3 in. x 4 in.), and speaker banners (22 in. by 28 in.)
Digital: electronic marquee, website and social media cover banners and promotional graphics (Facebook, Twitter, Instagram, Eventbrite), e-mail invites, and a Snapchat geofilter